RS
My Portfolio
Explore all of my creative projects below!
Project Management
The Pop-Up Market Experience
This project was developed as part of an Intern Program at Marriott Vacations Worldwide to reimagine the guest experience at OceanWatch Villas through a resort-hosted pop-up market. The concept brings local artisans, farmers, and small businesses on-site during the week, creating an accessible, community-driven experience for guests while supporting Children’s Miracle Network Hospitals. Designed to enhance engagement and donate to the resort's beloved cause, The Children's Miracle Network, the market balances creativity, strategy, and social impact.
From concept to execution, I built a full implementation plan covering vendor selection, logistics, legal considerations, and risk management. The project was selected as a finalist in the Intern Innovation Program and approved by Resort Risk Management. The innovative solution offered by this idea was to utilize a vendor insurance that provided the same coverage for those who may not have the $1 million insurance policy required by the resort. With its feasibility and long-term value recognized, the initiative is set to be implemented at the resort in Summer 2026.
Social Media
Social Media Rebrand | Rhode
This project was developed as a mock project to showcase my social media strategy for Rhode in December 2024. I began by transforming Rhode's Instagram feed by integrating various techniques such as UGC content, sensory marketing, and testimonials. I first pictured the feed to show the difference and then explained my strategy below.
Sunrise Yoga
Sunrise Yoga is the result of a project assigned in my Digital Marketing course taken at Coastal Carolina University. We were instructed to create a website on something we were passionate about and use the tools we had learned throughout the class, such as SEO's, digital marketing, web design, etc. Creating a social media for the company was not required, but was encouraged as it would help with analytics throughout our websites. I took the liberty of creating an Instagram and Facebook page for Sunrise Yoga, creating a mock version of what could become a reality. This entire project was created with AI-generated images, but the strategy and creativity were implemented through skills learned in the class.
Websites
DJ Rowell Foundation
The Original
The Revised
For this project, I was hired to "revamp" the DJ Rowell Foundation website to create a cleaner, more engaging experience that better reflects the organization’s mission and impact. The redesign focused on improving navigation, clarifying site structure, and adding key content areas such as the Foundation’s team, events, programs, and initiatives. A core goal of the project was to boost user engagement and analytics by making information easier to access, more visually clear, and action-oriented.